Maybe you’ve already found it. A small gem from Ted’s incredibly rich inspiration archives. A short video of Terry Moore explaining that for centuries, we have tied our shoelaces wrong. If not, watch it first and then return to this post. The bottomline ? Small changes in our behaviour can bring (significant) benefits. And here’s how understanding the underlying dynamics can help you innovate more succesfully. Most business success stems.
The Santa Clause Principle is all about the power of social sampling. Who is the best person to run your sampling program ? Your customer. If you do it right, your fans are the best samplers in the world. They will tell the story best and know which friends should try your product. As a bonus, they do it for free. Check out the video for more details. As a.
Recently, I spoke at the annual conference for Mediators. For those not in the know: mediators embrace the notion of settling conflicts by getting everyone to agree on the outcome in a mediated process. Instead of two parties both trying to get the meanest lawyer who will leave the opposing party stripped bare to the bone on the floor. In our ‘dog eat dog’ world, mediation is still a pretty.