What is Buzzable ?

What is Buzzable ?

When I launch this website, in 2014, Buzzable is a brand new innovation boutique. But I coined the term ‘buzzable’ in 2005*. I had just started Buzzer as a word of mouth marketing platform and we needed a new vocabulary to discuss the potential of word of mouth for our prospective clients. Many brands were slightly nervous about their products: would they be special enough to generate sufficient (positive) buzz ?.

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