Warning. Great reviews are killing brand loyalty.

Warning. Great reviews are killing brand loyalty.

Yesterday I got home from work and expected to hear a welcoming shout from my wife. Instead I found an isolated piece of paper on the kitchen table and a house that was eerily empty. “Honey, I have decided to leave you. I have found someone else that is simply a better match. I love you and you have made me happy for years. But I stumbled onto a website.

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