Buzzability in crowded markets
Resourcedin is a new entrant in a very, very busy market: that of online freelance recruitment solutions and platforms. Think Linkedin, oDesk. To have any chance, you better make sure you have a highly buzzable proposition.
In the case of Resourcedin, this meant looking at their ‘Why’, to create careerlasersharp focus.In two sessions, we:
- Brought dozens of ideas and market opportunities back to one convincing purpose, positioning.
- Created very concrete ideas on how to create extremely buzzable experiences around the positioning.
Most freelance platforms focus on matching employers with freelancers on a job to job basis. But what if you start looking at freelancing as the ultimate career option ? Then apps like Everest and Bucketlistly can provide great inspiration: they help users set goals and reach them. Opportunity: use goal-setting/reaching mechanisms to build a (freelance) career !