Marketing a Controversy: My Tomorrows
MyTomorrows is one of the most disruptive companies I have seen in a long time. It creates a new type of Fast Track Treatments for people with terminal diseases that otherwise would have no further options available. Read more about this on their website.
In 4 sessions, I helped MyTomorrows:
- Define the key ‘segments’ within the patient community
- Understand how Customer Transformation will grow the market
- Get inspiration for extreme experiences
- Understand how to turn Bad Buzz into Good Buzz
Example of how even tracking patient data (vital for building treatment efficacy proof) can be turned into a an experience