What makes a business model buzzable ?
The Erasmus Centre of Entrepreneurship (ECE) has a monthly gathering of startups, investors, advisors and students of entrepreneurship: the Day@The Campus (video below). This time I was invited to introduce the buzzable framework and interact with the 120 attendants on how to create truly remarkable companies. Check out the slideshare in the title banner.
The most powerful moment was the mini hackathon: the group split up into teams that were ready to hack a company’s customer experience into something more remarkable. The results of just 4 minutes of unhindered business sculpting were astounding. Best question of the day:
“Doesn’t a disruptive message wear out ?”
Yes it does if it is only done for getting eyeballs, as in headlines. If the underlying story and experiences are strong, being disruptive goes much deeper.
The video below shows what happens during a Day@Campus…